Client Brief:

  • The Yard Edit is a fictional landscaping brand I created to showcase my ability to build conversion-optimized, personality-driven websites for local service providers. Inspired by the vibrant lifestyle of Florida’s 55+ communities, this project demonstrates how a landscaping business can stand out with a strategic mix of visual storytelling, local flair, and user-friendly design — complete with a lifestyle blog.
A tablet and smartphone display The Yard Edit landscaping website on a light wooden desk. The screens show a smiling landscaper in a green shirt and cap standing in front of a Florida home with lush, colorful plants. A white stylus rests beside the tablet, emphasizing a clean, modern workspace.

The Challenge

Many small landscaping companies in Florida rely only on word of mouth or Facebook, leaving them without a professional website that attracts local homeowners. The most common challenges are:

  • Visibility: Not showing up in Google searches when homeowners look for “landscaper near me.”

  • Trust: Prospects can’t see examples of past work, so they hesitate to call.

  • Ease of Contact: Retirees and busy homeowners want a quick way to call or request a quote without filling out long forms.

  • Competition: Larger companies have polished websites, making small landscapers appear less professional even if their work is excellent.

  • Seasonal Demands: In Florida, landscaping needs change with the weather—hurricane prep, drought, and planting seasons require timely marketing.

Laptop displaying the Yard Edit landscaping services homepage in a bright, modern office environment.
iPad with the Yard Edit landscaping website on screen, placed on a desk with coffee, notebook, and stylus.

The Solution

Yard Edit was designed as a conceptual website to show how these problems can be solved with a landscaper-focused approach. The site includes:

  • Clear Service Pages with straightforward descriptions of maintenance, design, and hardscaping.

  • Click-to-Call Buttons placed throughout the site so homeowners can connect instantly, especially on mobile.

  • Simple Quote Form—kept lean to avoid overwhelming prospects but still capturing key details like service type and ZIP code.

  • Seasonal Blog Section for Florida-specific homeowner tips (e.g., storm prep checklists, best low-maintenance plants).

  • Local SEO Setup targeting searches for landscapers in The Villages and surrounding ZIP codes.

  • Structured the site with a local SEO strategy in mind — including location references, service-based keywords, and user-first navigation.

Website Mockup: The Yard Edit – Desktop View

A lifestyle-driven concept site for a fictional Florida landscaping brand. This desktop mockup showcases the homepage of The Yard Edit, a conceptual website designed to demonstrate my skills in strategic layout, brand storytelling, and Elementor Pro development. The design blends nature-inspired visuals, clean typography, and user-focused features like clear CTAs and a built-in blog — all tailored to reflect the lifestyle and values of a Florida-based landscaping service.
Computer monitor on a wooden desk displaying the Yard Edit landscaping website homepage, featuring a smiling landscaper in front of a tropical garden with the headline “Landscaping That Feels Like Home.”
iphone displaying a landscapers homepage with call to action

Results

As a conceptual project, Yard Edit demonstrates how a landscaper’s website can be tailored to solve their business needs:

  • 📈 Increased local search visibility with Florida-specific keywords.

  • 📞 More direct calls and quote requests thanks to simple CTAs.

  • 🖼 A professional online portfolio that builds instant credibility.

  • ⏱ Time saved for the landscaper with a website that’s easy to update and maintain.

  • 🌴 Seasonal marketing opportunities that keep the site fresh and relevant year-round.

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