Client Brief:

  • This conceptual project envisions a fresh, modern website for a neighborhood salon moving beyond its outdated Facebook-only presence. The design highlights a welcoming, professional vibe, streamlines appointment booking, and allows staff to easily update services, hours, and seasonal promos without tech support.
A tablet displaying the Julie’s Hair Salon homepage sits on top of a spiral-bound kraft notebook on a wooden desk. Surrounding items include an open laptop with a smartphone on the keyboard, a cup of black coffee, a silver pen with its cap off, and a small potted succulent plant, creating a neat and stylish workspace scene.

The Challenge

No Real Digital Footprint

This imagined salon operated with only a basic Facebook page, limiting visibility and missing opportunities to connect with new clients online.

Outdated Perception

Without a professional website, the brand risked appearing behind the curve compared to modern, tech-savvy competitors.

Ease of Use Required

The concept called for a site that felt friendly and polished, with simple tools for staff to manage bookings and update content without technical expertise.

Laptop screen featuring Julie’s Hair Salon website in a stylish office setup with blurred glass background.
iPad showing Julie’s Hair Salon homepage, surrounded by coffee, plant, and office supplies on a clean desk.

The Solution

I designed a fresh, inviting website using WordPress and Elementor to give the salon a sleek, modern online presence. The site includes:

  • A fully responsive layout that works seamlessly on all devices

  • A clean homepage with service highlights, testimonials, and call-to-actions

  • An integrated online booking system tailored for salon appointments

  • A stylist-friendly admin dashboard so they can manage hours and services easily

  • On-brand colors, fonts, and visuals to reflect the salon’s personality and professionalism

Website Mockup: Julie's Hair Salon – Desktop View

A lifestyle-driven concept site for a fictional Florida hair salon brand. This desktop mockup showcases the homepage of Julie’s Hair Salon, a conceptual website designed to demonstrate my skills in strategic layout.
Desktop mockup of Julie’s Hair Salon website shown in a modern workspace setting, highlighting the homepage design with clear service messaging, friendly imagery, and a soft, welcoming color palette.
iphone displaying the online booking page for a hair salon.

Results

The result is a polished, user-friendly site that works as hard as stylists do. Now, this salon can:

  • Accept online bookings 24/7 without relying on phone calls or DMs

  • Showcase their services and team with clarity and confidence

  • Appeal to a wider audience through search-optimized content

  • Build trust and convenience into every client’s first impression

The new website transforms a salon from a hidden gem into a go-to local destination—online and off.

View All Case Studies